Search Camp Philly Speakers

We've got some of the best online marketers from the Philadelphia area, Washington D.C. area, and New York City area, coming in to help give sessions on all different aspects of online marketing, from seo, ppc, social media, public relations and even blogging there are all here to help. Check out the information below about our Search Camp Philly speakers (listed alphabetically by last name).

• Michael Abolafia
  Michael has spent his entire career focusing on the online marketing industry. Over the past 5 years he has specialized in Affiliate Marketing. During this time Michael has managed a wide assortment of affiliate programs ranging in size, industry and affiliate network. Some of the better-known brands that Michael has represented and collaborated with include, TheSportsAuthority.com, Kmart.com, LNT.com, and Advanta.com.

  Michael has also launched the affiliate programs of smaller retailers while they are just starting their businesses. Managing programs across such a diverse set of industries has given Michael the experience to enable him to adapt to working with almost any e-commerce company. These programs have been managed utilizing a wide selection of affiliate marketing networks including, Commission Junction, Linkshare and Befree.
  

• Kim Krause Berg
  Kimberly Krause Berg is the owner of UsabilityEffect.com, Cre8pc.com, and Cre8asiteForums.

  Kim launched Cre8pc.com in 1996, offering search engine optimization and web design resources gathered and tested while working as Webmaster for a technical magazine publishing company.

  She was in charge of web design and also getting 13 web sites registered and ranked in search engines. As she moved forward in her career, she freelanced from home in seach engine optimization (SEO) and web site building under the Cre8pc domain. In 1998 she started the Cre8pc Website Promotion Club in Yahoo! and co-moderated the Home and Small Business Club, where she gained a reputation for helping people and making SEO and Marketing easy to understand.

  Hired by such companies as Unisys and Verticalnet, Kim worked as a User Interface Engineer and eventually moved into the Quality Assurance Software Testing field, where it was her job to test and develop the methodology for in-house web site usability. During this time, she continued to freelance in SEO and help out in her Yahoo! clubs and other forums. During the dot-com crash of 2001, Kim was laid off and within 6 hours was hired by a company seeking a sub-contractor to test and project manage their proprietary Internet application for a large telecommunications firm.
  

• Alex L. Cohen
  Alex Cohen is an interactive marketing generalist at Commerce360. He does a bit of everything: web analytics, multivariate testing, paid search, SEO, and account management. He also has his own marketing optimization blog, Digital Alex.
  
  
• Brian Cosgrove
  Brian Cosgrove is an SEO Engineer and Site-Side Analytics Engineer at Avenue A | Razorfish . In addition to helping global companies reach top rankings in various industries such as pharmaceuticals, financial services, home and consumer products, internet services, and retail; Brian contributes to research and development of internal tools and provides insight and strategy toward cross department integration.

  Before joining Avenue A | Razorfish, Brian implemented search engine optimization strategies across numerous e-commerce sites owned by Xoxide Inc. At Xoxide, Brian developed and implemented successful external link-building, content development, site architecture/taxonomy, internal linking, code streamlining, and analysis optimizations resulting in a dramatic lift in organic traffic. Brian helped align non-search marketing efforts with Search Engine Optimization goals resulting in additional benefit and lift.

  
  
• Liana "Li" Evans
  Liana, better known in the industry as Li, is the Director of Internet Marketing for KeyRelevance. She is also the owner and cheif contributor to the popular online marketing blog Search Marketing Gurus. Li has been quoted in several online marketing books such as Now is Gone, as well as Online Marketing Heroes. Liana is an active online marketing conference speaker, speaking at such popular conferences as Search Engine Strategies, Search Marketing Expo, Webmaster World and Podcamp Philly.

  Since 1999 Liana has been active in the search marketing arena, becoming well-versed in all avenues of search marketing, with a particular focus on natural search optimization, vertical search, social media, and word-of-mouth marketing. She has also become well-versed in areas of the retail industry that are regulated by the FTC. Li helped to design, plan, and implement an Internet Retailer 500 company's efforts into natural search optimization, totally revamping out-of-date navigation and site architecture, with very successful results. Since 1992 Liana has been active in the technology fields, being both a well-versed programmer and database programmer/designer, which lends well to her technical expertise in dealing with large-scale retail sites and their dynamic natures.
  

• Giovanni Gallucci
  Giovanni the Viewzi Evangelist, is a recovering .NET programmer turned tech evangelist who provides strategy for social media, brand development, and PR at Viewzi. Giovanni designed, developed and deployed online communities when MySpace was no one's space, has used a Mac since before the "i" anything, and created vertical search engines when Larry and Sergey were still undergrads.

  The nexus of Giovanni's online universe can be found at http://gallucci.net , his blog at http://www.TheAgencyBlog.com and his vlogging sites at http://www.viewzi.tv and http://socialmediavlog.blip.tv. Giovanni regularly speaks at national events like ad:tech, Barcamp, GotSocialMedia, The eMarketing Summit, FlashForward, Macworld, PRSA, refresh, and Search Engine Watch Live! and has been covered in a variety of media outlets including AdAge, AdWeek, Clickz News, CNet, The Dallas Morning News, The Houston Chronicle, iMediaConnection, Inc., InfoWorld, ITConversations, NBC, The New York Times, The London Telegraph, and USA Today among others.
  
  

• Beth Harte
  Beth Harte is a marketing & communications professional that started her career when companies barely had e-mail - let alone websites. She experienced Web 1.0 first hand and also enjoyed the mad dash towards implementing integrated marketing communications and SEO/SEM.

  Beth is an experienced practitioner in branding, public relations, product marketing, international marketing, business development, lead generation, and website development. Beth is also an adjunct professor at Immaculata University. You can find Beth blogging at The Harte Of Marketing.
  
  

• Eric Hebert
  Eric Hebert is the CEO of Evolver Media. Since 2004 he has been actively involved in the online marketing sector, spending thousands of hours understanding the constantly evolving Web and learning the various techniques on how to promote and brand oneself using it.

  Since February of 2007, Evolvor has been slowly steering towards the music industry, and now offers consulting and marketing services to labels and bands in addition to offering related content on the blog of Evolvor.com. Eric is dedicated to sharing his digital marketing knowledge and advice with emerging artists as the music industry begins to change directions.
  
  

• Simon Heseltine
  Simon has close to a decade of integral experience in developing web sites for a vast variety of clients. For seven of those years, he delved in the local search field working on sites and applications for, amongst others, 4 of the 5 largest telecommunication companies in the US.

  Simon's astute knowledge of the immense and complex internet landscape has enabled him to excel in a myriad of technical formats. As a consultant, he has flourished in online application and site development as well as online yellow pages application and development. Other successful endeavors include senior software engineer / technical lead and senior manager of search engine marketing.

  Simon writes on a variety of Search Marketing topics for his own blog, SearchEngineTigers , as well as for several industry leading sites. He also speaks at numerous national and international conferences on topics ranging from Social Media to Reputation Management to general Search Marketing issues. He is the founder of the Virginia SEM meetup group, and currently serves as the Vice President of Public Relations for the Manassas Community Toastmasters . Since traveling across the pond, Simon plays on several local soccer teams - as although he still persists in calling it Football.

• Donna McCarthy
  Donna has over 15 years of experience in various marketing channels including; online, direct mail and events marketing. For the past 5 years, specializing in the affiliate and online marketing channels. Managing a wide range of programs from top fortune 500 clients to small start up operations.
  
  Strong organization, communication and analytical skills have contributed to strong growth and successful launches of client programs. Additional experience working in project management function developing process improvement documents, work flows and organization of internal company Wiki.
  
  
• Geoff Livingston
  Geoff has worked as a marketing strategist in the Washington, DC region for 15 years. Dubbed a "local blogging guru" by the Washington Post, Geoff's Buzz Bin blog is nationally recognized, and is the top ranked independent PR blog in the Washington, DC region. He successfully launched FortiusOne's GeoCommons using an aggressive social media strategy, and marketed Godsmack lead singer Sully Erna's bio using a diversified My Space and blogosphere campaign. Geoff's book on new media "Now is Gone" was released last autumn by Bartleby Press.

  He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, General Dynamics IT, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.

• Greg Meyers
  Greg is an accomplished Internet Marketing Professional with over ten years experience in the Industry. Coming from a design and programming background, he migrated over to the Search Engine Marketing Industry where he has helped both large and small companies and corporations improve branding, increase revenues, cut costs and overall succeed online.

  In January 2008, joined CampaignGrid & World Benefactor a a Partner & VP of Operations where he is responsible for all Operations, Marketing Strategies, Product Development and Business Processes for both Political and NonProfit clients. Greg is also the owner/author of SEMGeek.com
  

• Wil Reynolds
  For nearly a decade, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies.

  Wil's career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies from Barnes & Noble to Mercedes Benz USA. Today, Wil and the team at SEER Interactive develop search strategies for clients nationwide and speak at several industry events annually.
  
  
  

• Kevin M. Ryan
  
  
• Debbie Weil
  Debbie Weil is a corporate & CEO blogging and social media consultant and sought-after speaker based in Washington DC. Her clients include Global 100 and Fortune 500 companies. She is the author of the widely praised The Corporate Blogging Book published in the U.S. by Penguin Portfolio, and also in Italian and Mandarin Chinese. She writes BlogWriteForCEOs, a leading blog on social media marketing.
  
  Debbie has parsed the implications of Web 2.0 for thousands of executives and entrepreneurs at conferences and events in the US, the UK, Europe and China. She has been quoted on the topic of corporate and CEO blogging in The Wall Street Journal, Fortune, Business Week, The New York Times, CNN.com, The Guardian and numerous other publications and has been interviewed on NPR's MarketPlace. A graduate of Harvard with a degree in English, she has a unique background as a journalist with corporate marketing experience. She has an MBA from Georgetown University and a Masters in Journalism from the University of Wisconsin. She was previously a marketing manager for Network Solutions, Inc., the original dot com company. Before that, she was a reporter and editor for several leading U.S. newspapers, including Roll Call.

For more information about SearchCamp Philly email press {a-t symbol} searchcampphilly [dot] com