Search Camp Philly Speakers

We've got some of the best online marketers from the Philadelphia area, Washington D.C. area, and New York City area, coming in to help give sessions on all different aspects of online marketing, from seo, ppc, social media, public relations and even blogging there are all here to help. Check out the information below about our Search Camp Philly speakers (listed alphabetically by last name).

• Gloria Bell
  With over 25 years of successful business operations and communications experience, Gloria Bell is now the owner of Red Stapler Consulting and a founding partner of Red Stapler Events. Gloria works with freelancers, small businesses and startup companies to provide them with office management, back office administration, social media consulting and event management services. Gloria is well known as a passionatesocial media practitioner, entrepreneur, blogger and volunteer in the Philadelphia region.

  Over the past year, Gloria has co-founded Geeks Who Give, co-organized Twestival Philadelphia, and is involved with Social Media Club Philadelphia, Philly Startup Leaders & Entrepreneur Expo, HealthCamp Philadelphia, PodCamp Philadelphia and BarCamp Philadelphia. Gloria is also a guest advisor for Advanta's Ideablob.com & BlobLive. Truly believing in the business benefits of community, Gloria also acts as Community Manager for Bridge Market Group.
  

• Kim Krause Berg
  Kimberly Krause Berg is the owner of UsabilityEffect.com, Cre8pc.com, and Cre8asiteForums.

  Kim launched Cre8pc.com in 1996, offering search engine optimization and web design resources gathered and tested while working as Webmaster for a technical magazine publishing company.

  She was in charge of web design and also getting 13 web sites registered and ranked in search engines. As she moved forward in her career, she freelanced from home in seach engine optimization (SEO) and web site building under the Cre8pc domain. In 1998 she started the Cre8pc Website Promotion Club in Yahoo! and co-moderated the Home and Small Business Club, where she gained a reputation for helping people and making SEO and Marketing easy to understand.

  Hired by such companies as Unisys and Verticalnet, Kim worked as a User Interface Engineer and eventually moved into the Quality Assurance Software Testing field, where it was her job to test and develop the methodology for in-house web site usability. During this time, she continued to freelance in SEO and help out in her Yahoo! clubs and other forums. During the dot-com crash of 2001, Kim was laid off and within 6 hours was hired by a company seeking a sub-contractor to test and project manage their proprietary Internet application for a large telecommunications firm.
  

• Debbie Bookstaber
  Debbie Bookstaber is the VP of Strategy and Business Development at The JAR Group. Debbie's experience as both an affiliate manager and a top affiliate makes her uniquely suited for this role. Debbie has over nine years of experience in online marketing, business development, product management and affiliate marketing for brands such as Expedia and Travelocity. Both programs were responsible for several hundred million dollars in annual sales, and she won both the Travelocity Enterprise Award and the Expedia Horizon Award for her job performance.

  Debbie brings an understanding of media buying, search, social media and negotiation to affiliate engagements. Passionate about social media, Debbie started a successful product review site (www.mamanista.com), which was picked as one of six influential mom blogs by Playthings Magazine in February 2009. Mamanista.com generates revenue through affiliate marketing as well as traditional CPM advertising, and Debbie donates her earnings to charity.

  Debbie is an elected member of her local school board as serves on several other charitable boards that focus on education and at-risk children. Debbie graduated Magna Cum Laude and Phi Beta Kappa from Yale University with a Bachelors and Masters in History.
  
  

• Brian Cosgrove
  Brian Cosgrove is an SEO Engineer and Site-Side Analytics Engineer at Avenue A | Razorfish . In addition to helping global companies reach top rankings in various industries such as pharmaceuticals, financial services, home and consumer products, internet services, and retail; Brian contributes to research and development of internal tools and provides insight and strategy toward cross department integration.

  Before joining Avenue A | Razorfish, Brian implemented search engine optimization strategies across numerous e-commerce sites owned by Xoxide Inc. At Xoxide, Brian developed and implemented successful external link-building, content development, site architecture/taxonomy, internal linking, code streamlining, and analysis optimizations resulting in a dramatic lift in organic traffic. Brian helped align non-search marketing efforts with Search Engine Optimization goals resulting in additional benefit and lift.

  
  
• Liana "Li" Evans
  Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog, and is the director of social media for Serengeti Communications, a Washington, DC-based online marketing firm that focuses on building social media strategies for companies and training companies to bring online marketing in-house.

  Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and social media architect for a Fortune 500 multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.

  She holds degrees in both public relations and information technology, which lend well to working with client strategies in social media and search marketing. She speaks and trains social media and SEO at search, social and marketing industry conferences and is currently writing a book about Social Media Marketing for Pearson Education to be published early 2010. She also owns the popular search marketing blog, Search Marketing Gurus, and is main contributor on the Social Conversations blog
  
  

• Dave Galgon
  Dave is the Marketing Director for Downtown Ecommerce Partners (DEP), an interactive services firm in West Chester, PA. Dave and the team at DEP provide strategy development, vendor selection and management, and managed solutions for start-ups and small-to-medium sized merchants, primarily focused on ROI & metrics-driven campaigns including Affiliate Marketing, SEM, Comparison Shopping, Email Marketing, and Retargeting. He collaborates with a number of industry partners to develop the relationships and campaign structures most suited to a merchant’s needs. Currently, most of his energies are devoted to the marketing efforts of Eastern Mountain Sports (ems.com), a regional, multi-channel player in the outdoor industry. Dave has worked in ecommerce since 1999, first with Seattle start-up Gear.com, and most recentlywith Utah-based Overstock.com.

  A relative newbie to online marketing, Dave spent the bulk of his career in leadership positions in operations and logistics. This exposure to both sides of the house has provided valuable perspective to clients as they look to match their talent and processes to the needs of the business.
  
  

• Mike Grehan
  Mike Grehan is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch, ClickZ and producer of the Search Engine Strategies international conference series. Formerly Mike worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is author of numerous books and white papers on the subject.

  He is also chair of the Search Engine Strategies Global Advisory Board and is currently in the process of writing his third book on search marketing due in spring 2010.
  
  

• Eric Hebert
  Eric Hebert is an Internet Marketing Superstar and author of Evolver.com, a music industry resource site that helps indie bands learn about tools and put these applications into motion. Eric is a keen marketer with a background helping big businesses, ecommerce sites, musicians and aspiring entrepreneurs make their businesses more successful by using the tools on the web as a friend and not a foe.
  
  
  



• Simon Heseltine
  Simon has close to a decade of integral experience in developing web sites for a vast variety of clients. For seven of those years, he delved in the local search field working on sites and applications for, amongst others, 4 of the 5 largest telecommunication companies in the US. Simon's astute knowledge of the immense and complex internet landscape has enabled him to excel in a myriad of technical formats. As a consultant, he has flourished in online application and site development as well as online yellow pages application and development. Other successful endeavors include senior software engineer / technical lead and senior manager of search engine marketing.

  In June of 2009 I moved over to AOL as a Senior Marketing Manager where he's currently working on several sites in the sports & news verticals. Simon writes on a variety of Search Marketing topics for his own blog, SearchEngineTigers , as well as for several industry leading sites. He also speaks at numerous national and international conferences on topics ranging from Social Media to Reputation Management to general Search Marketing issues. He is the founder of the Virginia SEM meetup group, and currently serves as the Vice President of Public Relations for the Manassas Community Toastmasters . Since traveling across the pond, Simon plays on several local soccer teams - as although he still persists in calling it Football.
  
  

• Matt Leonard
  Matt Leonard currently directs SEO, SEM and Revenue Management for Cruise Critic, the world's largest cruise site and part of the Trip Advisor Media Group. He is also a featured writer for Search Engine Journal, addressing topics such as SEO and Social Media.
  
  
  
  
  
• Donna McCarthy
  Donna has over 15 years of experience in various marketing channels including; online, direct mail and events marketing. For the past 6 years, specializing in the affiliate and online marketing channels, working with LinkShare, Commission Junction, Google, Share A Sale and the PepperJam affiliate networks. She has managed a wide range of programs from top Fortune 500 clients to small start up operations. Her experience has included running programs for such industry greats as JP Morgan Chase, Costume SuperCenter, Paragon Sports, Constant Contact, Acorn Online, Acacia Catalog, The Franklin Mint, Dollar Days and Doheny's Water Warehouse.

  She has strong organization, communication and analytical skills which have contributed to strong growth and successful launches of her client programs. She has additional experience working in project management functions developing process improvement documents, work flows and organization of internal company Wiki. A past recipient of LinkShare's Best Overall Distribution Strategy and Deal Make Merchant Awards, at this year's LinkShare Symposium, Donna was a finalist for LinkShare's Best Overall Communication Strategy award. In June of this year, Donna joined the The JAR Group where she is now the Director of Performance Marketing.
  
  

• Greg Meyers
  Greg has been involved with Internet Marketing and Design since 1998. Coming from a web design and development background, he shifted his focus to Search Engine Marketing Industry where he has helped both Fortune 500 companies as well as small businesses and new startups to improve branding, increase online and offline revenues, cut costs and suceed online.

  In 2008, served as Partner and VP of Operations for Campaigngrid, LLC where provided full service online marketing strategies and donor development solutions for both registered 501c(3) Nonprofits and U.S Congressional Candidates and other Political Organizations.

  In June of 2009, he founded iGESSO, LLC - an Internet Marketing Consulting Firm that provides Search Engine Optimization, Paid Search Marketing, Web Analytics Services, Social Media Services and Website Design for both clients and online marketing agencies throughout the U.S. Greg is also the owner/author of SEMGeek.com.
  
  

• Wil Reynolds
  Over the past 10 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil's career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA.

  For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM.
  

For more information about SearchCamp Philly email press {a-t symbol} searchcampphilly [dot] com